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Attention hasn’t disappeared — it’s become selective. AI-driven platforms and content saturation have changed how people decide what to engage with online. Visibility alone no longer guarantees trust, recall, or impact. In the 2026 attention economy, digital marketing must adapt from short bursts of activity to consistent, deliberate signals that earn attention over time.

Digital marketing has become the first point of contact for most customers. This article explains why structure now defines success and how a focused digital marketing strategy drives sustainable results.